CODE	NAME	DESCRIPTION
course	Special Topics in Marketing	Marketing topics not covered in other courses.
MKT 320	Principles of Marketing	Activities by which the planning and exchange of ideas, goods, and services are explained from inception to final consumption. Analysis of markets and their environments, development of marketing strategy, evaluation and control of marketing programs...
MKT 322	Product Development and Innovation	The complete product lifecycle, from idea generation through commercialization. Focuses on the processes used in conceiving, structuring, developing and monetizing different marketing concepts. How to foster creativity, conduct market opportunity ass...
MKT 323	Professional Selling	Examine the elements and concepts related to the personal selling process, as it relates to marketing. Learn, practice, and apply selling skills and techniques that are relevant to professional selling situations and/or persuasive business situations...
MKT 324	Sales Management	Sales force management program; allocation of sales effort; recruiting; selection and training, motivation, supervision, compensation, evaluation, and control of the sales force; elements of the personal selling process.
MKT 325	International Marketing	Global market and its influence on domestic as well as international marketing including cultural, political, and economic factors. Analysis includes screening of foreign markets for entry of U.S. products and subsequent development of market plans a...
MKT 326	Marketing Research and Analysis	Concepts, methodology, and techniques. Research design and statistical analysis. Validity and reliability of research information. Note: Marketing 326 is required in the marketing concentration area.
MKT 328	Directed Independent Study	Independent research on a marketing topic conducted under the direct supervision of an instructor.
course	Special Topics in Marketing	Marketing topics not covered in other courses to enhance the Marketing concentration..
MKT 406	Summer Undergraduate Research	Documentation of the work of students who receive summer fellowships to conduct research [or produce a creative arts project] in the summer. The work must take place over a minimum of 8 weeks, the student must engage in the project full-time (at leas...
course	Marketing and Media Disruption	Apply traditional business disruption theory to the intersection of 21st century technology, product development, logistics, and communications to better understand the new world of marketing and media.
MKT 421	Integrated Marketing Communications	Focus on coordination of organization's whole communications strategy to convey a consistent message to target customer.
MKT 422	Strategic Brand Management	Theoretical and applied understanding of brand development and brand management. Focus on the strategic processes used to generate and capture brand equity. Develops understanding of how to build, measure and manage various brand offerings, and throu...
MKT 423	Marketing Analytics	Hands-on analytical and communication skills to address tactical and strategic marketing questions in todays technological and data-intensive world. Analysis, management, and interpretation of scanner, direct marketing, geo-demographic, and other typ...
MKT 424	Consumer Behavior	Emphasis on understanding of individuals as consumers and organizational buyers; actions consumers engage in while selecting, purchasing and using products or services in order to satisfy needs and desires. Focus on psychological, emotional, social,...
MKT 425	Sports Marketing	Overview of the essentials of effective sports marketing, addressing two broad perspectives of sports marketing: the marketing of sports, and the marketing through sports. Covers the sports consumer, sports and sports-related product offerings, brand...
MKT 426	Digital Marketing	Examine the role digital marketing plays in strategy development for brands. Analyze and study the importance of digital media and the use of social media platforms in modern marketing and advertising plans. Design, develop, and execute a digital mar...
MKT 428	Strategic Marketing Management	Capstone marketing strategy course for seniors concentrating in marketing. Designed to integrate learning from prior courses through hands-on application. Emphasizes the importance of analysis, planning and implementation in successful execution of m...

Marketing